Kara Swisher has been a tech reporter for three decades, covering tech from the very beginning back in the 1990's. She knows all the players, has scooped a good number of stories, and seems to be important in her field. I might have found this book more interesting if I'd heard of her or knew anything about her. But even though I begrudgingly and eventually accept technological progress, I am usually one of the last ones on the bandwagon. My phone does so much for me now, and I really do appreciate it. However, I also feel relief when I go backpacking, and I'm completely disconnected from all of it.
Swisher discusses her relationships with various tech moguls over the years. She mentions conversations she's had with them, articles she's written about them, and interviews she's done with them. Some of these people I'd heard of, including: Elon Musk, Bill Gates, Jeff Bezos, Steve Jobs, Mark Zuckerberg, and Sheryl Sandberg. Many of them I had not heard of, but sometimes I'd heard of their companies. Most of this I didn't find particularly interesting. I understand that Steve Jobs and Bill Gates did some pretty cool things, but I just don't care if they were interviewed together.
In a similar vein, I appreciate that Apple was at one time a pioneer in products and design, but I'm not a fan. I don't like how you have to have everything Apple to use anything else from Apple. I don't like that I can't see my brother's photo albums because I don't have an iphone. Everyone says Apple is intuitive, but that's only if you've been using Apple products all your life. Sometimes Apple users feel like a cult that I have no interest in joining. Swisher, on the other hand, seems to love Apple and Steve Jobs and she talks about them a lot.
Swisher seems to be smart and funny, and some of her takes were interesting and/or amusing. (She calls Rupert Murdoch, technically her boss at one time, Uncle Satan). I think I would have been more drawn into the book if she had made it more in depth or personal. She would give a little anecdote about a famous tech dude, and then move onto the next one. But because I don't follow that world at all, I did not have the context for it to be meaningful, I often didn't know anything about the person she was talking about, and I didn't feel like I was learning anything.
My favorite parts of the book were when Swisher wrote about where tech was going (AI) and how it could change all of our lives for better or for worse. She warned us a number of times that having a small, homogeneous group of rich, white, men who care more about money and power than the greater good is not who we want making all these decisions. Many of these tech moguls started out wanting to do good in the world, but they've proven that they do not care about harmful side effects and collateral damage (Mark Zuckerberg). Whether spreading misinformation that potentially sways elections or foments violence around the world, or targeting young teens with predatory advertising, they've shown that new technology needs a legal and ethical framework to be safe.
I can imagine the right person loving this book, but I am not that person.






